Social networking and user generated content happens to be the current buzz words in and around online circles, thanks to these two dimensions of the internet that has opened up literally endless possibilities for the service provider as well as to each of us euphemistically termed the end user. If you thought about copy writers and content specialists going obsolete with the advent of user generated content then you are partly right and partly wrong.
User generated content has a built in Pandora box feature which upon a single act of online misdemeanor by a user can trigger a flurry of legal suits with the main keyword being copy right infringement. Many have prophesized recent high profile legal tussles between online corporate giants like Google and time Warner over unauthorized content as the death knell to social networking and user generated content phenomena. But like all other trends that survived, this also is maturing and adapting itself to the online environment that it belongs and given the rapid development and dynamism that we are experiencing with social networking sites, they are least bothered about the challenges that lay ahead.
The internet as contrary to superfluous speculations has proved to be a one-size fits all medium that caters to people cutting across all age categories. There is some thing in the internet for everybody and it still manages to cater the insatiable craving of its users for everything from news to music and mail to research. We have witnessed the insurgence of blogs but their soulless nature has triggered a backlash in the trend and we are now seeing the beginning of the end of blogging. It’s sure, the blogs are here to stay but they will be paving the way for variants of social networking sites which specializes in areas like, art , architecture and business that others have missed. Traffic to these sites are relevant and refined which if properly channeled can return more than expected results.
Until now and for some more time in the foreseeable future, these sites have been and will be predominantly depending on revenue from third party advertisement for their overheads. In such a traditional strategy, the website features ads placed by third parties craving quality traffic to their web pages and services. Whether the traffic they get is of any quality is the subject of another article. This source of revenue is vulnerable to fluctuations as far as the internet is not the sole medium for advertisements. The internet has its fair share of competitors like the television, print and radio but the sheer possibility of interactivity is the only excuse that makes it a class apart from others. The enormous amount of data that is at one’s disposal is slowly and spontaneously developing this as favorite and first destination for people searching for information.
As any previous trend, social networking is also undergoing slow yet decisive changes with the nature of its content at least partially and the motive by which people come over to them. A new breed of social networking sites like zatsit.com have started revolutionizing the way we see social networking with a shift in their content from purely personal to partially commercial. After all, if people want to and can make money from socialization then I suppose no body has an objection and every body should go for that. Through this strategy, the users can convert their online presence for offering their products and services and by virtue of being in the receiving end of quality and targeted traffic, they can also expect relevant leads. A comfortable blend of personal and commercial activity is sure to make a visit to these sites worth the time and bandwidth it consumes and you can also delve into shopping if offered with quality products and services for compelling and competitive rates.
As history have proved through the dot com boom and bust of the 90’s, it is innovation and alternative resources that holds the key to online survival for sites that do not a steady flow of guaranteed membership subscription. Contrary to the early days of the internet, this medium is spreading like wild fire in Asia and Middle East backed by robust economic growth and increasing online spending. The possibility of freelance work and other services that can be offered and referred through these new breed of sites are enormous and anybody who has a product or service to offer can do it beyond linguistic and geographic barriers which through other mediums he just can afford to. Some sites offer their services for free but others for a premium and these days, you need not know anything about html to create a quality web page featuring your and your products information which these sites will take care of. You can have your own web page minus the inevitable cost and other overheads if you are going for your own site. And what about getting it known to the world that you have this and that on offer? Relax and rest assured, that they will also make sure your page is seen by the world.
So how do you think about utilizing the potential of these sites or is there anything that you can offer through them?
Yonas K.
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